The 2024 CrossFit Games will continue to take place in Madison, WI, every Wednesday, January 25, 2023, announcement from CrossFit HQ. The news comes on the heels of previous speculation that CrossFit’s premier competition may have found a new home in Birmingham, AL. BarBend spread the news.
CrossFit CEO Don Faul offered illuminating thoughts on the decision to keep the important competition in Wisconsin’s capital until the mid-2020s.
“Our vision for the future is to bring the life-changing potential of CrossFit to more people, in more ways,” Faul said. “The CrossFit Games are a centerpiece for our brand as we reach millions of people around the world, and an opportunity for our global community to come together and celebrate as we crown the Best on Earth. We are thrilled to will be able to return to Madison, where we have developed an incredible partnership with the city and the local community.
Madison, WI, has been home to the CrossFit Games almost every year since 2017. The only exception in that recent history was 2020 when the Games took place in Aramos, CA, due to conflicts from the first about the COVID-19 pandemic. Much of the competition in Madison takes place in and around the Alliant Energy Center – a convention and entertainment venue for many events in the surrounding area.
In May 2022, CrossFit HQ previously noted that the 2023 edition of the games will be the sixth and final iteration in Wisconsin as the organization looks at future sites and potential expansion. Those plans are now obviously changing at the moment.
Staying in Madison will likely see the CrossFit Games continue to act as an economic boon to the city and surrounding area. Each early August 2022 report from The Cap Times, the competition “has consistently generated close to $12 million in economic activity in each of these recent years.” At the time of writing, it is unclear how much the 2022 iteration – which saw Tia-Clair Toomey and Justin Medeiros capture the Women’s and Men’s Individual titles, respectively – has earned for the city.
“CrossFit and Madison have a very special relationship that we are honored to continue for another two years, and I know our businesses and residents will welcome CrossFit back in 2023 and 2024 with open arms, ” said Destination Madison and Madison Area Sports Commission Vice President Jamie Patrick in the same press release. “As we saw at last year’s Games when thousands of people rallied behind an athlete to push him up the steps of the Wisconsin State Capitol, CrossFit athletes, fans, and the Madison community was in it every step of the way.”
Down the line, CrossFit’s tentpole activity can be found elsewhere. For now, with Madison well poised to host some of the fittest athletes on Earth, it seems the overall logistics of the situation make it reasonable to stay in Wisconsin.
Currently, in the immediate purview, the 2023 CrossFit Open will begin on February 16, 2023. From there, it’s full steam ahead for the 2023 competitive season.
Featured image: @crossfitgames on Instagram
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